Electric Threads

A State of Trance: New York City - Armin van Buuren

A STATE OF TRANCE: NEW YORK CITY

MARCH 30, 2013

ARMIN VAN BUUREN

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BELIEVE ENTERTAINMENT GROUP PLANS ORIGINAL SERIES ON TWITTER

‘EpicEDM’

Follow @EpicEDM

New electronic dance music (EDM) digital series and worldwide hub for EDM fans is the first studio originated content series for Twitter, leveraging its latest social innovations

NEW YORK — Believe Entertainment Group (BE Group) announced plans for “EpicEDM,” a new, ongoing original content series featuring top electronic dance music (EDM) artists, festivals and clubs worldwide that will be the first studio originated content series designed specifically for the Twitter platform. Financed by Believe Entertainment Group and executive produced by studio co-founders Dan Goodman and William H. Masterson III, EpicEDM is slated to premiere in late 2012, exclusively on Twitter.

EpicEDM will be the inside source for all things EDM, from the artists and tours to the world’s most exclusive nightclubs and biggest music festivals. The new series will live at @EpicEDM along with a range of new content providing 24/7 EDM insider access.

To host this new worldwide hub for EDM and premiere this original content series, Believe Entertainment Group will utilize Twitter’s entire Promoted Suite of products, including Twitter’s latest innovations, such as interest and geo targeting, allowing EpicEDM to showcase the best content and enable real-time conversations among EDM fans.

“The social media space is at the heart of this massive, global movement, so it made sense to us to curate an EDM series on the same social media platform that continues to fuel its growth,” said Dan Goodman, co-founder, Believe Entertainment Group. “Our approach with Twitter is to own the social engagement around this movement.”

“We’re building where the EDM community and DJs already intersect to amplify what’s happening,” said William H. Masterson III, co-founder, Believe Entertainment Group. “The goal is to create a unifying platform for the artists, fans and everyone involved in the EDM explosion that serves as a dedicated place to share the best things happening anywhere, at any given time in the EDM world.”

A network of official partners, unofficial friends and user Tweets curated by EpicEDM will bring always-on programming including weekly in-studio video updates and exclusive artist interviews with some of the biggest DJs and producers in the world, access to pre and post-events, contests and ticket giveaways, daily news Tweets, video blogs, photos and more.

Believe Entertainment Group is the New York-based independent digital studio behind the recent popular series In the Booth featuring legendary DJ/Producer Tiësto that premiered on YouTube with more than 70 million views in its first three months, and The LeBrons, with NBA champion LeBron James. The studio will launch a new lifestyle and entertainment news series with Jennifer Lopez, called Tiger Beat Entertainment, later this year.

Believe Entertainment Group will finance and sell EpicEDM; additional details on advertiser partnerships for EpicEDM will be announced soon.